For more information and contacts visit my LinkedIn page.
I have been writing songs for over three decades and have worked with many musicians, as a live performer, co-writer, backstage and in the studio. I continue to supply material to artists and in recent years have worked with a number of producers, mostly focusing on lyrics, song structure and top line melody.
I have sung, played guitar and performed as a solo artist, plus led a series of London-based live acts since the 1980s. Notably with the Birdcage live four-piece, alongside the excellent trio of John Park (drums/vocals), Dave Williamson (bass/vocals) and James Hawkins (keyboards/vocals).
Working for the MU
I was appointed the PR & Marketing Official of the Musicians’ Union in January 2018, a role which follows my previous nineteen years as Communications Official and London Officer for the MU. My duties include responsibility for the organisation’s public relations, advertising, national events and artist liaison.
I am editor of The Musician magazine, which remains the flagship publication of the MU and has been winner in the Best Journal category at the TUC Comms Awards on three occasions. Each 52 page edition contains a mix of interviews, features and advice and is distributed to over 30,000 working musicians in various formats.
I have been involved in PR for over 30 years and have been specifically responsible for maintaining the MU’s profile in national, regional and trade media since January 2018. In that time, the organisation has been featured in print, online and broadcast media including on the BBC, ITV, and Sky News.
For over two decades I have negotiated and bought and sold advertising space, for both print publications and websites on behalf of the MU. In addition to matching budgets and deadlines, I have worked alongside artwork designers, ensuring adherence to briefs and technical specifications.
I am responsible for the implementation and maintenance of the MU brand. In 2010 a complete rebrand of the organisation was implemented, and brand guidelines published, following approval by the Union’s Executive of the recommendations in my ‘Communications Strategy 2009 – 2011.’
I have organised and led numerous events, from chairing MU seminars and booking bands at Hyde Park, to organising national conferences for the MU and receptions at the House of Commons. I have also been responsible for trade stands at Olympia, Wembley, ExCel, the Barbican, the NEC, ACC Liverpool and many other UK venues.
In 2019 I was responsible for the management of the MU’s presence at both the Labour Party Conference in Brighton and the Conservative Party Conference in Manchester. Our stand in Brighton proved particularly successful and won the Organiser’s Best Stand Award, which was presented by Eddie Izzard.
Over the last two decades I have successfully developed partnerships with an array of agencies and third parties. These include publishers – such as Future Fusion with whom I have worked on several award-winning publications – designers, writers, printers, merchandise suppliers and advertising agencies.
In 2015 I was Executive Producer of the MU’s first promotional video, created with the respected ThisIsTommy agency. I have also interviewed a number of high-profile session musicians for video and in audio, including jazz guitarist Martin Taylor, session guitarist Adam Goldsmith and bassist Geoff Gascoyne.
I have reviewed CD albums and single download tracks since 2005 and over one thousand of these reviews have been published in print or online. Each quarterly issue of The Musician journal includes around 25 reviews and many of these have subsequently been reproduced in national and industry publications.
birdcage.co.uk + birdcage.uk
keithames.co.uk + keithames.uk + keithames.com
all direct to this site.