Orchestral campaign

The MU launched a campaign today, The Musician – Behind the Moment, which aims to highlight the world-class skill of British orchestral musicians.  The campaign is the result of many weeks’ research, planning and creativity by the Union’s campaign team, Alice and Mo of FairPlay and Kindred, the PR agency led by Bethan Davies.

My role had focused in recent days on securing the support of name musicians, including Bond soundtrack composer David Arnold and orchestral soloist Alison Balsom.  This collective work proved particularly successful, resulting in considerable media campaign coverage including Assistant General Secretary Naomi Pohl on breakfast BBC TV, General Secretary Horace Trubridge on regional BBC radio plus numerous shares on social media.

Broadcast
BBC Breakfast (Naomi + musicians)
– Radio 5 Live (musician interviews and rolling news)
– BBC Radio 6 Music
– BBC Radio 1 Newsbeat
– BBC Radio 2
– BBC News 24
– BBC World
BBC Radio London

BBC online
– ‘Feeling the pinch
– ‘Living on breadline

Other national
The i online & print
Music Education Global

Regional
Swindon Advertiser
This is Wiltshire
BBC Radio Cambridge
– BBC Northampton
– BBC Radio Scotland
– BBC Radio Merseyside
– BBC Radio Hereford & Worcester
– BBC Radio Humberside
– BBC Radio Wales
– BBC Radio Stoke
– BBC Radio Nottingham
– BBC 3 Counties Radio
– BBC Radio Berkshire

Consumer/Trade
Arts Professional
Classic FM Online
M Magazine
Economy
The Strad
Slipped Disc

International
NPR Music (USA)

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